In Conversation with the Brands We Love - Meet Anjana Dhanavanthan of "mADe with Love"

Meet the effervescent and radiant Anjana Dhanavanthan of “mADe with Love” the face behind the animal themed rakhis selling at The Nestery.⠀
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How did you hit upon the idea of “mADe with Love” as a brand?⠀
I started crocheting and knitting as a hobby, after the birth of my son. But it was in 2016 when I was due with my 2nd baby & crocheting had become a way of keeping myself engaged, that I decided to make this a brand.⠀
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“mADe with Love” – why this name for your brand?⠀
I used to make beanies & accessories for my friends' kids. My husband thought I should have a name for it, something that people will remember the stuff by. That is when “mADe with Love” was born. The AD stands for my initials and I make with a lot of love, hence the name!⠀
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What values does “mADe with Love” stand for?⠀
Accessiblity, Quality of work and Human connect are the values that drive “mADe with Love”.⠀
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What makes “mADe with Love” unique?⠀
The fact that I go to great lengths to personalize my pieces & crochet them as though there were for my own kids, makes it a unique experience.⠀
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Tell us a bit about yourself as an individual, Anjana!⠀
I am Anjana, mom of two - Lishaan & Isha living in Theni (best decision of my life!). I was once a radio jockey, before shifting gears professionally towards content writing. I quit work to raise the kids & the sheer fact that I cannot sit still is the reason “mADe with Love” took wings. I am a fast learner and picked up crocheting from YouTube videos alone! ;) ⠀
In general, I enjoy staying at home - I bake, drink a lot of filter coffee, crochet and listen to audio books while I can. Oh, I love using smileys in every conversation I have :D (We can see that!😂😂)⠀
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And lastly, what convinced you to sell on our platform?⠀
I love how focused and empathetic Vaishnavi is, not just as a parent, but as a peer. And, when Vaishnavi pings you out of the blue and says 'Hey, I have an idea and I think you will love working on it!', you know this is one brand that believes in growing together! That and I love their color, yellow! :D ⠀
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Intrigued? ⠀
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Head here to buy Anjana's awesome handmade rakhis - (https://thenestery.in/collections/mwl)