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Min. Order INR 500
In Conversation with the #BrandsWeLove- Meet Team Kradle Store

In Conversation with the #BrandsWeLove- Meet Team Kradle Store

Tell us a little bit about YOU, the person behind the brand!

We are a team of three Professionals turned Entrepreneurs, who have raised our children and felt the need for existence of pure organic products in the formative months of little ones. We have combined experience of 50+ years across World Bank UK, Goldman Sachs, Tata group, Times of India, Infosys while we have been making premium products for Reliance and Sleepwell.


What is the story behind your brand and how did it start?

Kradle - A baby in its infancy spends almost all its time in cradle. When we were thinking of a name, we could NOT think of a better name, which is representative of the products we offer and is easy to decipher.

Although in its formative years, a baby spends most of its time in sleep, there is a clear lack of any trusted and reliable brand in baby sleep products. Further, parents tend to lament the lack of purity in such products compared with the traditional methods that existed a generation ago. 

This is where we as professionals decided to combine our cumulative knowledge gained collectively across five decades to create solutions for baby sleep and care to new parents under the brand name of Kradle. Our range of products are deeply rooted in traditional values while leveraging modern technologies to ensure best possible sleep products for your little one.


What, according to you, makes Kradle Store standout?

We made with pure organic cotton of high grade (200-300 thread count) and hypoallergenic fibre filling ensures a cozy and soft feeling during sleep and tummy time. The products are hand-crafted thereby ensuring a fine-balance of firmness and stability in structure while tenderness in surface. Carefully placed water-resistant layers and removable fabric which is washable, ensures that the products are easy-to-use for new parents. These products have evolved over multiple feedback from parents, paediatricians and baby consultants ensuring a healthy baby sleep and a fulfilling parenting experience. Our products are completely made in India in terms of product components and processes. Pure organic cotton grown in Indian fields and fibres made in quality compliant Indian factories are used in products. The products are hand-crafted with care ensuring tenderness.


What values does the Kradle Store stand for?

We believe is providing purity and complete hygiene in experience which implies absence of chemicals, allergens and bacteria in our products. Our products are made of Pure organic cotton of premium quality, the fibre used for filling is hypoallergenic and the products are treated with a herbal antimicrobial solvent ensuring they are free of germs.


 What convinced you to list your brand on The Nestery? Why do you love us, do tell us!

Nestery has been tirelessly trying to aggregate all brands in Babies and Kids space, which are working on the themes of Sustainability. In a short space of time, Nestery team has been able to bring on-board many new parents providing them with viable and sustainable options across the entire baby product range. We found a strong logical fit in associating with Nestery. The team in Nestery, Vaishnavi, Aparna, Dhanashree understand the anxiety and needs of new parents. 

Shop the Kradle Store's collection at


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